Our Story
Every industry has companies that work with almost every major player. Allied Nutrition occupies this niche for the Animal Science industry in Southern Africa. Allied Nutrition is built upon the three core pillars of Industry Recognition, Powerful Knowledge and Guaranteed Quality.
With over 20 years’ pedigree, our reputation is built on providing innovative products and solutions for some of the hardest challenges in our industry. Nutraceutical products aim to replace pharmaceuticals with functional nutrition. We delight in challenging historic thinking of the animal feed industry and our core strengths lie in applying complex nutraceutical concepts to real-world situations.
The services we offer and the advice we give encompass scientific integrity, professional honesty and high levels of trust in the products we provide. The team at Allied Nutrition holds more than 50 years of industry experience and 6 Master Degrees. Our commitment to every level of the Southern African feed industry is highlighted by the involvement of our strong technical team with universities, feed companies, mineral premixers, consultants, agents and farmers.
Our international partners are global suppliers that offer quality certification and assurance as well as a robust scientific backing of their products. We believe that business must be easy to do, therefore Allied Nutrition’s commercial team focusses on a world class, stress-free service from order-capturing to product delivery and follow up.


Value Added Services
Formulation Modeling
Data Analysis
Flavour Profile Analysis

Custom FCL Imports

Literature Reviews

Mineral Evaluation

Heat Stress Monitoring
Meet The Team

Rudolf H. van der Veen
Managing Director
Pr. Sci. Nat (400219/07)
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Contact Info
Cell: +27 (0) 82 565 8221
Email: rudolf@alliednutrition.com

Frans Hagg
Technical Executive
Pr. Sci. Nat (400183/09)​
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Contact Info
Cell: +27 (0) 72 037 0749
Email: frans@alliednutrition.com

Hanaa Solomon
Technical Sales Manager
Pr. Sci. Nat (116581)​
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Contact Info
Cell: +27 (0) 83 960 0580
Email: hanaa@alliednutrition.com

Marnus Liebenberg
Business Manager
Pr. Sci. Nat (124771)
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Contact Info
Cell: +27 (0) 84 284 3025
Email: marnus@alliednutrition.com

Alex Jenkins
Technical Principal - Ruminants
Pr. Sci. Nat (400499/11)​
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Contact Info
Cell: +27 (0) 76 994 2905
Email: alex@alliednutrition.com

Hendrik Tredoux
Technical Principal - Ruminant & Monogastric
Pr. Sci. Nat (116624)​
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Contact Info
Cell: +27 (0) 72 773 3968
Email: hendrik@alliednutrition.com

James Roxburgh
Consulting Veterinarian
AgriWild PTY Ltd​
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Contact Info
Cell: +27 (0) 83 456 7436
Email: james@alliednutrition.com​

Magda Reynders
Commercial Executive
Pr. Sci. Nat (400126/13)
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Contact Info
Cell: +27 (0) 63 109 9780
Email: magda@alliednutrition.com

Marie Snyman

Mercia Kotzé
Inventory & SADC Logistics Manager
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Contact Info
Cell: +27 (0) 83 974 4703
Email: mercia@alliednutrition.com
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Karen Botha
Office Manager​​
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Contact Info
Cell: +27 (0) 82 448 3416
Email: karen@alliednutrition.com
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